Too Fast? Slow down a little

27 Sep

Keeping up with the times is challenging when things change by the minute. The trending topic on Twitter doesn’t stay consistent for more than a few hours, and even then how does that effect the conversation around the world?

This constant battle to catch up is a prompt to prepare students and the generations to come on how to prepare for this stress and also realize its ok to not always keep up.

Being in the graphic design industry, much of our job is about trends. We want our clients and ourselves to look like we’re starting the new wave, or at least riding it. This is not an easy thing, and most of the time it’s up to the designer and their resources. I also think location can be a large factor in this as well, which creates a push to branch out of your immediate community.

So how can you attempt to stay on top? Follow popular blogs that have many bloggers contributing. Chances are, there job is to find the next best thing, so they will know first and can share with others. Following tech blogs is also helpful because they may have tips to share. For me, Twitter is a great way to keep up with these blogs, because when they post something interesting, it’s usually related to something that happened that day or that week.

Read or watch the news. No one wants to be out of the loop so when someone makes a cultural or political reference you have no idea what they’re talking about.

Talk to people. They probably know something you don’t, so don’t sit at home and search for trends, go out and find them.

I’ve also noticed that shopping can bring some insight into what’s next (even though it might be a little late because these products are already on the shelves).

Keep an eye on the trendsetters! To name a few, Facebook, Google, large design firms and ad agencies, celebrities, Rachel Zoe, etc. You get the point.

It’s a fast paced world, and there is no speed limit. It’s ok to slow down every once in awhile.


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