It ain’t so scary

13 Jun

Social media should  not be overwhelming or a daunting task that you leave in the hands of the PR or marketing department. Do not be intimidated by the rapid growth and trendiness of social media networks. Anyone can utilize social tools to grow their brand and/or persona and create a strong network. A little time, personality, content, and engagement will help you to meet your networking goals.

We can’t change what people like, but if you project interesting information, chances are there a few hundred or even thousand people that will like it. Knowing your audience and knowing what they like will help you create content that they want to share, retweet, favorite, digg, and pin. By sharing valuable information for free, you will create a loyal following, and in turn they will support and maybe even promote the service, product or brand you are socializing behind. By giving something valuable away for free, it creates trust with your user base, so that when you are promoting your product or service, it’s more genuine, and less salesman. Be a real person first, and engage with your audience, and then push your services.

People want to connect with other people. We are social beings that naturally long to be in a group than isolated. And today, with so many social networks, almost everyone is in an online group. It’s easier to reach a broad audience today, and if you create valuable content, then people will listen.

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